Web design encompasses a variety of disciplines and skills in the creation and management of web sites. The various fields of web design are including web graphic design; web authoring, which include pre-designed code and proprietary applications; user interface (UI) design; and Search Engine Optimization (SEO). It also covers creative marketing and business strategies that involve the creation and maintenance of web sites. Some professionals who have knowledge in some of these fields work on contract as web designers or freelance web designers. However, most web design companies work as a team to provide clients with a complete and comprehensive web design solution.
Web Designer One of the important tasks for any good web designer is the visual hierarchy. In a visual hierarchy, the visual elements of a website are designed first before other details such as the overall layout or color scheme. Once the visual hierarchy is complete, the text is placed next according to its priority. For instance, when a person types in a web address, the web designer will create a page that is fully accessible according to the user’s context. For instance, when a person types in the address bar, the website design company will add a dropdown menu to show the options and once a user clicks on one option, the rest of the information will be shown.
Content Writer Content writers create the text and images that will be seen on the web pages. A content writer can either write the content directly to HTML or create a style sheet for coding up the code. Web designers to use content writers when creating complex web designs. It is the web designer’s job to put everything together in a way that is aesthetically pleasing and functional. A person who knows how to code can easily write their own HTML, but content writers often need to learn the coding syntax for more complex layouts.
Usability Design This is the study of how users see an interface, it also studies how they function in an interface and whether or not an interface can create an optimal user experience. When a user is involved with web design, usability is key. User research plays an important role in usability because users can help shape an interface by providing their feedback. User research can also help with the aesthetics and the usability of a website. By asking customers and prospective customers how they find the websites, what they like about them, and what they don’t, a website designer can incorporate feedback into their work.
Graphic Designers creates the images and graphics that are presented on a website. The graphic designer will work closely with the web designer in deciding what images will be on a website and what content will be displayed. Often times, many websites use Flash or animation so designers have to be skilled in both. Sometimes, graphic designers are also involved in user research. They may actually be the art directors of the website as they supervise the process of conceptualizing the website and placing it on the Internet. Once a site is on the Internet, it is a live thing and is constantly being updated.
Colors and The Color Palette Aesthetics Many designers think of colors as just tools for drawing people into a website and convincing them to purchase a product or to stay and see what information they have to offer. However, in order to have a successful web design and a successful online presence, a designer must consider aesthetics. The color palette used and the images used on a website are very important to the overall appearance of the site. Good colors and a good color palette are an essential part of having a successful online presence.