How to Get Press Releases Ready For Online Publishing
When you hear the word “news”, do you think it only involves newspapers and wire services? Some people, who have been news watchers for decades, still see the news through a different lens. If you have ever watched any of the popular news shows, you probably know that they give much more attention to the politics and local issues than they do the celebrities or international news. That is one of the reasons why they are so often ignored by regular citizens.
A news release, however, is not news. It’s simply information for distribution purposes. News organizations like to have all their bases covered. If they can find a story, even if they have to resort to using unnamed sources, it helps them with their distribution. The same is true of many news outlets, including radio stations and television news sources.
There are several ways you can help out with the distribution of your news release. The most important is to have it properly formatted. When looking for someone to write a news release for you, make sure they are familiar with word processing and have proofreading skills. You want to be sure your news release reads well when it is printed. Proofreading will catch mistakes can cost you some money with the news outlets that want to run your release.
Make sure your release says exactly what you are saying. You don’t want to say something that is taken out of context by the news media and make them incorrect. Be clear and precise, especially in the introduction paragraph. Having a news release published on a website or in a newspaper can cause serious problems for your business if you are incorrectly stating your facts.
Make sure you include links back to your website or blog. There is nothing worse than having a news release run by the newspaper with no way to get back to your website. Your viewers could end up becoming non-subscribers simply because they couldn’t find you in the list of news stories. Always make sure your audience can find you.
News releases are a great way to market your business. They give readers a simple explanation about your company, what you do, and why they should use you. You can choose to explain the benefits of your product or service, provide some current news, or take a critical look at a situation that is currently going on in the news. The news media loves stories that tackle current events, so having news available to your audience is a great way to grab their attention.