Website information refers to data about a website. Data may include such things as the website’s address, which identifies the website in the Internet; the website’s title, which usually describes the website; the website’s meta-tags, which describe keywords and descriptions that describe the content of the website; the website’s technical support, which usually includes telephone numbers, email addresses and a website’s password security mechanism; and statistics, which are measurements of how many people visit the website. If a visitor to a website leaves the website without buying anything or visiting any other pages, the website information may indicate this. Statistics also indicate how many people visited the website and how long they stayed. These statistics help website developers create their websites in an efficient and effective manner.
The information architecture map is a diagram of the structure of the website. In it, the links between page types are denoted by arrows and the page types themselves are depicted by boxes. Each box represents a different page type.
Another aspect of the website information architecture map is the key stakeholders list. The key stakeholders list contains all the important information for each of the website’s pages. This makes it easier for a businessperson to identify the information needed by his or her staff members to fulfill their responsibilities.
The visibility of key stakeholders also has a major impact on the success or failure of a website. The more visible the key stakeholders are, the more likely a visitor will see the information the website needs to satisfy its target audience. For example, if a visitor were looking for a pet store, the page content areas should focus on the product, description of the product, contact information and a link to the business website. A site map is helpful to create this layout.
The navigational structure is an important part of the content areas of the pages. The navigational structure directs the user to the target audience. The best navigational structures are used in conjunction with the key stakeholders. The navigation structures are usually stored in a database, such as the ones maintained by Google. The dyno mapper helps to determine the correct navigational structure for a website.